SEO (Search Engine Optimization) is the art or science, if you will, of developing a website to be indexed (show up) as high as possible within the search engines. Each search engine whether it is Google, MSN or Yahoo all have their own specific set of rules that govern where a webpage appears within their index, based on specific keywords or terms. SEO is a very customized discipline; there is no "turn key" or "out of the box" solution that will work for every company.
Traffic, Traffic, Traffic
Site traffic is more then just hit counts, a properly executed SEO campaign will drive targeted traffic to your website based on keywords or terms that are critical to your company's online business. The vital component of a successful SEO campaign is gaining that targeted traffic. Targeted traffic sends potential customers to your site who have a genuine interest in your products or services.
For example let's say you own a business that sells cars in Atlantic Canada the key terms you might want are "cars for sale in Atlantic Canada" or "Atlantic Canada car sales", those terms are very specific to your business and any hits generated from those terms would be very targeted thus leading to sales; where as something broader such as "cars for sale" or "cars" would still apply to your business but would generate less relevant leads. You might end up with many more hits with those key terms but they are so non specific that those hits would be meaningless and at the end of the day would lead to zero sales.
Your Virtual Location
We understand that SEO is really the backbone to any successful website; it dictates your virtual location so to speak. Just like in the "brick and mortar world" location means everything. While you may have a great idea or product; if your site is buried deep within the bowls of the search engines or is missing the boat on what your potential customers are searching for then you might as well have not even bothered making your website in the first place.
Knowing this our SEO consultants take their jobs very seriously and stay on top of their game staying abreast of the SEO best practices and researching the specific search engine's ever-changing algorithms to ensure that we are optimizing the sites utilizing the latest techniques and strategies.
SEO Campaign
An SEO campaign can be broken down into three phases, research, execution and maintenance.
Research
During this phase we audit your current site looking for any technical issues that may hamper the SEO campaign. We then will have a sit down and discuss with you your objectives, looking at all aspects from your competition through to trying to get into you customers heads.
After this meeting we will have some key terms defined and then we will scrutinize those terms using our various techniques. After we have gone over your key terms we will then work to refine them with you based on our findings.
Execution
During this phase we will work to correct any technical issues we may have found with the site and add any other needed components. Once we have cleared up any technical issues we will then work with you to audit your content and reformat it to meet our SEO guidelines.
Once we have our content in place we will then execute the campaign and place the new site in the live environment.
Maintenance
After your site has been indexed and depending on where it is now ranked we will begin to make the proper adjustments and continue the optimization.
Dose Thinking BIG guarantee search engine placements?
No. Any given term could have over a million sites competing for that term, so guaranteeing a result would be very unfair as well as misleading. As you know search engines are third party entities and we could never guarantee what a third party will or won't do as we have no direct control.
While Thinking BIG makes no guarantee that any site will appear at the top of any of the search engines index, our results are generally quite impressive and have great impact on our customer's marketing efforts.
What we do guarantee is that you have hired a team of ethical, professional consultants with a proven track record and that we will always use the latest techniques and strategies to ensure we give you the best chance at landing that top spot!
We will never use any underhanded SEO tactics that will "trick" the search engines, and ultimately get your site blacklisted. While these "tricks" seems to generate instant gratification, so to speak; at the end of the day they generally get sites banned from the index. Besides there is no reason to employee these tactics, high rankings can be achieved by doing things the proper way.
